Activate Windows Server from TechNet Evaluation

From elevated Command Prompt…

Check Current Version:

DISM /online /Get-CurrentEdition

Check Availbe License Paths:

DISM /online /Get-TargetEditions

Set Proper Edition and License it:

DISM /online /Set-Edition:ServerStandard /AcceptEula /ProductKey:XXXXX-XXXXX-XXXXX-XXXXX-XXXXX